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Notes on getting go-to-market right
Thinking out loud about how buyers actually decide, why strategies stall, and what the C3 Method does differently.
The 7 Stages of the B2B Buyer Decision Journey
Most B2B marketing is aimed at buyers who are ready to buy, which is a problem, because on any given day almost none of your market is. Here are the seven stages buyers really move through, and what your message must do at each.
Read the post → August 14, 2026How to Build a Go-to-Market Strategy (a Step-by-Step Approach)
Most GTM templates start in the middle, with what you want to say and do. This one starts where it should: with the buyer. A step-by-step sequence for a strategy that actually holds up.
Read the post → August 13, 2026Why Most Go-to-Market Strategies Fail (and It Isn't Execution)
When a go-to-market plan stalls, the instinct is to do more: more content, more channels, more tactics. But the real crack is almost always further upstream, in an assumption about the buyer that nobody ever tested.
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