Go-to-Market Strategy

Your marketing may not be the problem. Your go-to-market might be.

If growth has stalled, leads aren't converting, sales and marketing aren't aligned, or you're spending more without seeing better results, the problem is usually upstream. The free GTM assessment identifies where your go-to-market is breaking down, and what to fix first.

Take the free GTM assessment

Free. And for a limited time, every assessment includes a free 30-minute review call.

Does any of this sound familiar?

Marketing is generating activity, but not enough revenue.
Leads aren't converting the way they should.
Sales and marketing tell different versions of the story.
Your value proposition sounds like your competitors'.
You're investing in tactics without knowing which ones matter.
AI has created more tools and content, but not more clarity.

These usually aren't channel problems. They're go-to-market problems.

Start free: find out where your GTM is breaking down

The free GTM assessment examines the core elements that decide whether you can consistently attract, convert, and retain the right customers. In a few minutes you'll get a clear picture of where your go-to-market is strong, where the gaps are, and where to focus next, grounded in how your buyers actually move through their decision.

Your report scores five dimensions:

Ideal customer clarity Positioning & differentiation Depth of buyer understanding Message a salesperson can use Competitive picture
It's free, and right now it comes with a free call. For a limited time, every assessment also includes a free 30-minute review, where we walk through your results together and pinpoint the one or two things most likely holding back growth. No cost, no obligation.
Take the free assessment

A different approach to go-to-market

The C3 Method, refined over more than two decades, answers one deceptively simple question: why does a customer choose one company over another? It starts with the customer's real decision process, then builds positioning, messaging, marketing, and sales strategy around those decisions, in that order.

We've built that methodology into Assembly AI, an AI-enabled platform that turns customer intelligence into structured positioning, messaging, journeys, and revenue playbooks. Our consulting clients get the same frameworks and AI-enabled workflows, so you're working with a team that has spent decades building marketing systems and is now applying AI to that discipline, not the other way around.

Experience matters, especially when the problem isn't obvious

Assembly Networks is a network of senior go-to-market strategists and specialists, brought in as each engagement needs them, from strategy through implementation. It's led by me, Michael Schaefer.

I've spent 25+ years building companies, leading marketing organizations, and developing marketing technology across B2B and B2C. I've worked both sides of the table, as a consultant and as the executive accountable for results, which matters because go-to-market problems rarely live entirely inside marketing.

25+ years in marketing & GTM Creator of the C3 Method Early marketing-automation & DAM pioneer Founder of Assembly AI B2B & B2C experience

When you're ready to go deeper: the GTM Strategy Sprint

A fixed-scope engagement that turns real buyer research into a validated strategy and the assets to act on it, all powered by Assembly AI. Simple, fixed pricing based on how many target markets you want to understand. Founding pricing, for a limited time while we prepare to bring Assembly AI to market this fall.

Founding

One Target Market

$3,000

up to 20 buyer surveys

  • Full strategy report suite
  • Buyer survey design and administration
  • Review and alignment session
  • 3 to 5 week timeline
Founding

Two Target Markets

$4,000

up to 20 surveys per market

  • Everything in one market, times two
  • A separate strategy for each segment
  • Review and alignment session
  • 3 to 5 week timeline
Founding

Three Target Markets

$5,000

up to 20 surveys per market

  • Everything in two markets, plus a third
  • A separate strategy for each segment
  • Review and alignment session
  • 3 to 5 week timeline

Every package delivers the same report suite, generated from your buyer research inside Assembly AI (each report covers every target market in your package):

Decision Clarity Profile

How your buyers actually decide, mapped across all seven stages of their decision, from first need to final confirmation.

ICP Calibration Report

Your ideal customer profiles, validated against real buyer evidence, with baseline beliefs and per-ICP messaging and an engagement plan.

Insights Report

Six categories of strategic intelligence drawn straight from your buyer research, so nothing important gets missed.

Engagement Plan

The current-state moves to make now, compiled from your approved strategy into a clear plan of action.

Future State Plan

A 6 to 18 month roadmap drawn from your insights and the capability gaps the research surfaces.

Sample Assembly AI report suite: ICP Calibration Report cover, Decision Clarity Profile seven-stage decision map, and Insights scorecard

A sample of the report suite. Yours is built entirely from your own buyer research.

Add execution assets + $1,000 per target market

Turn the strategy into things your team can use right away: a sales deck and a landing page, each built on the exact positioning and messaging the research produced.

Additional services available upon consultation.

Not sure what's holding back growth?

Start with the free assessment. It's designed to help you find the problem before you invest in the solution.

Take the free GTM assessment