Category: Marketing Campaign Management

Assembly adds The Summit Conference and Event Center to client list

March 22, 2017 | 0 Comments

Assembly Networks added The Summit Conference and Event Center to its list of clients in Jan of 2017. Assembly will be driving leads to the center’s sales staff through a coordinated monthly advertising and public relations effort, leveraging print & pay-per-click advertising, email marketing, search engine optimization and social media marketing. About: The Summit Event Center Since 1999, the Summit Event Center has been one of Colorado’s premier event/conference centers. An […]
Conversion Rate Optimization

January 9, 2016 | 0 Comments

What a year; 2015 has finished with massive changes yet again in the Internet arena and the future of conversion rate optimization (CRO) is coming into sharper focus. This year, pay particular attention to transcending assumptions and limitations, regardless of whether they are in your head, your conception of your job function or in the hidden shared belief systems of your whole business. The old way of doing things simply […]
Want to do PR right?

October 19, 2015 | 0 Comments

In recent years, the pressure for page views has transformed online journalism. No longer can writers spend a day, half a day, or even much more than an hour (if that) to get a story researched and posted. In that environment, journalists depend to a disproportionate degree on contacts in the industry — generally PR people who either work directly for a vendor’s in-house operation or outside agencies that work closely […]
Applying Agile Methodology To Marketing Can Pay Dividends

September 9, 2015 | 0 Comments

Marketing strategy consultancy CMG Partners today releases the results of its sixth-annual CMO’s Agenda, “The Agile Advantage,” a qualitative survey assessing the role and responsibilities of the chief marketer. CMG Partners conducted interviews with more than 40 CMOs, lead marketers, and Agile experts between July and October 2013 to cull the findings–that applying Agile methodology typically used in software development yields greater marketing effectiveness and efficiency. In today’s fast-paced, multichannel […]
How to Establish Your Brand Message

April 20, 2015 | 0 Comments

In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding. This is my advice to help you. Seize the high ground. Establish your brand on positive conditions […]
Big Data’s Role in Personalization

February 26, 2015 | 0 Comments

If 48% of consumers spend more when their experience is personalized, it’s no wonder that 90% of marketers believe personalization is “the future” and are making it a strategic priority this year. While an ecommerce experience can be targeted by immediate signals of context like geolocation, clickstream behaviour, site-searches, cookies and campaign referrals, true personalization relies on data to drive the experience. And for many ebusinesses, Big Data is part […]