Monthly Archives: August 2016

5 Mobile Search Marketing Tactics to Boost Engagement

August 31, 2016 | 0 Comments

Despite naysayers claiming that mobile would never overtake landlines or, further down the road, desktop computers, the use of smartphones and tablets for communicating and Web browsing is continuing to grow at a very rapid clip. It’s by far the most ever-present technological trend. That’s why businesses focus so much time and money to make it a part of their marketing tactics. It’s particularly important to remember mobile when considering […]
Everything the tech world says about marketing is wrong

August 16, 2016 | 0 Comments

The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing. Digital marketers — who, as marketers, really should be cynical enough to know better — have fallen into an echo chamber of meaningless buzzwords. First, the phrase “inbound marketing” was invented and popularized in the mid-2000s by HubSpot, a company that sells — of course — “inbound […]