Monthly Archives: January 2016

Link Building

January 26, 2016 | 0 Comments

  Local SEO link building has changed quite a bit over the past few years, shifting focus from creating citations in high volumes to building a combination of high-quality citation and links. Here is what you need to know to effectively build links and citations in 2016. 1. LOCAL CITATION AUDIT Before you build any citations you need to know what is already out there for your business and ensure […]
Conversion Rate Optimization

January 9, 2016 | 0 Comments

What a year; 2015 has finished with massive changes yet again in the Internet arena and the future of conversion rate optimization (CRO) is coming into sharper focus. This year, pay particular attention to transcending assumptions and limitations, regardless of whether they are in your head, your conception of your job function or in the hidden shared belief systems of your whole business. The old way of doing things simply […]