Monthly Archives: October 2015

Want to do PR right?

October 19, 2015 | 0 Comments

In recent years, the pressure for page views has transformed online journalism. No longer can writers spend a day, half a day, or even much more than an hour (if that) to get a story researched and posted. In that environment, journalists depend to a disproportionate degree on contacts in the industry — generally PR people who either work directly for a vendor’s in-house operation or outside agencies that work closely […]
No Brainer Content for Retailers

October 6, 2015 | 0 Comments

Today’s consumers are an educated bunch; and why wouldn’t they be?  With search, social and other ways to conduct research, shoppers are smart to consult their peers, price shop and more to ensure they are getting the best product at the best price and with the best delivery and return options. Chances are, however, that a retailer (especially one out of the top 50 or so) will never be able […]
Becoming an Online Influencer

October 2, 2015 | 3 Comments

For all the advice about how to approach and attract influencers, I haven’t seen much written about how to actually become an influencer. It’s important, because once you’re seen as an influencer, you’re seen as an industry equal and a resource. You’re no longer perceived as a nuisance constantly broadcasting your own agenda, hoping others will relay. Being an influencer yourself is an often overlooked way to engage with other […]