Monthly Archives: September 2015
September 30, 2015 |
YouTube has created its most “native” ad yet. For years the Google-owned video service has run ads before videos or interrupted videos with ads, but now it’s incorporating ads into the actual videos to function more like Google’s search ads than YouTube’s typical pre-roll spots. Earlier this year YouTube unveiled TrueView Cards, an interactive spin on its skippable pre-roll ad format that let brands include information about a product featured […]
September 29, 2015 |
http://www.covinamateo.com/
September 16, 2015 |
Giving a presentation? Not sure where to get started? The first step is to break the rules that you’ve always been told. Human attention spans are shorter than ever: some studies say that people are tougher to engage than goldfish. Bad puns aside, you need something to hook your audiences and reel them into the valuable message that you have to share. Delight your audiences with the unexpected with these […]
September 9, 2015 |
Marketing strategy consultancy CMG Partners today releases the results of its sixth-annual CMO’s Agenda, “The Agile Advantage,” a qualitative survey assessing the role and responsibilities of the chief marketer. CMG Partners conducted interviews with more than 40 CMOs, lead marketers, and Agile experts between July and October 2013 to cull the findings–that applying Agile methodology typically used in software development yields greater marketing effectiveness and efficiency. In today’s fast-paced, multichannel […]
