Monthly Archives: July 2015

What Happened to the Future of Interactive, Immersive Video?

July 16, 2015 | 0 Comments

What Happened to the Future of Interactive, Immersive Video? People used to imagine an online video world that was engaging and interactive. But, instead of achieving that, we’ve settled for duplicating TV. Ten years ago, had you asked the question, “What will the future of video be?” most people would have painted you a picture straight out of Minority Report—a personalized, interactive experience in which viewers can engage with the […]
Why A Blog Post + A Landing Page Is A Lethal Combination

July 15, 2015 | 1 Comments

It’s hard to run a business. You know that. And most entrepreneurs gleefully embrace this fact. The reality of it, however, can still give you goose bumps. Think about this: Amazon has been in business more than two decades now and it still doesn’t make much in terms of profit. While investors have undying love for the company, it barely scratches the surface of net gains. Meanwhile, it expands, offers […]
Mind tricks to increase ad conversion

July 13, 2015 | 0 Comments

Advertising and psychology aren’t that far apart. The ultimate purpose of advertising is to persuade. But it’s psychology that provides insights that help to create persuasive ads. Because, you see, turns out we’re quite easily suggested. In 1903, Walter Dil Scott, one of the first psychologists to become interested in advertising wrote: “Man has been called the reasoning animal but he could with greater truthfulness be called the creature of […]
Customer’s Love Hate Relationship with Carts

July 10, 2015 | 0 Comments

5 reasons your marketing automation investment is failing

July 7, 2015 | 0 Comments

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space. Investing in marketing automation tools is a costly exercise. You spend time evaluating tools, implementing them, training your staff and setting up automation sequences, all before the […]