Monthly Archives: May 2015

The Unavoidable Tools for Marketing Automation

May 18, 2015 | 0 Comments

With the growth of technology today, businesses are no longer limited to their physical areas of existence. Markets now extend beyond borders and boundaries. This expansion into new territory has somewhat made marketing automation unavoidable. Marketing automation software makes it easier for us to invade the digital space as well as ensures accuracy and efficiency in employing marketing plans and strategies. But is the world ready for this next step? […]
Killer Email Campaigns

May 5, 2015 | 0 Comments

When planning your marketing mix, the most important component is email. Why? Because it’s the easiest way to reach people, considering that  85 percent of the world and 91 percent of the US have an email address and check their inboxes daily. It’s also the digital marketing workhorse that generates the highest ROI, outperforming social media and even direct mail! If you’re trying to be hip, sure, you can fire […]