Monthly Archives: April 2015

Use Inbound Marketing to Build Business

April 29, 2015 | 0 Comments

What if I told you that 90% of my work projects come to me without having to pitch or cold call clients? As a freelancer I’m often asked how I get new business, but people are surprised when I admit that I rarely look for new clients because, more often than not, my clients are the ones that discover me. Instead of having to reach out to potential clients, I […]
Rolling out the mobile-friendly update – Google

April 21, 2015 | 0 Comments

Posted April 21st Today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling. April 21st’s mobile-friendly update boosts mobile search rankings for pages that are […]
How to Establish Your Brand Message

April 20, 2015 | 0 Comments

In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding. This is my advice to help you. Seize the high ground. Establish your brand on positive conditions […]
5 Things Pro Facebook Marketers Do That Most Page Admins Don’t

April 10, 2015 | 1 Comments

What sets pro Facebook marketers apart from the rest? Many things. But mostly it’s their holistic vision and appetite for information. Here are five examples of things pro Facebook marketers do that other page admins don’t: #1 Pros Upload Their Videos Natively When you see a natively uploaded video from a brand page on Facebook, it’s a sign that the marketer who shared the video is a pro. Why? Pro […]
Graphic Design for Print vs The Web – Part 2

April 10, 2015 | 0 Comments

07. Size: Making Good Use of Your Design Space Size and layout go hand in hand. For print design, the size of the printing surface is one of the biggest determiners of how the designer will make use of that space — what design elements will be used, the amount and size of the text, etc. Though there are standard sizes for many projects (letters, business cards, posters, photos), possibilities […]
Graphic Design for Print vs The Web

April 8, 2015 | 0 Comments

Print and web: two sides of the same design coin. Though print and web designers have a lot in common, there are some important variations that people (both outside and inside the industry) often don’t understand — ranging from workflow and file formats to tools and terminology. While certainly not extensive, the following guide offers a brief overview of some of the biggest (and often, the most confusing) differences between […]
Content Marketing Fundamentals

April 1, 2015 | 0 Comments

  Identify Your True Readers/Customers This is absurdly important for B2B businesses, as the answer often isn’t as clear as you think. Here’s an example—since Help Scout is a support desk for small businesses, we assumed that one of our main personas was going to be ‘Help Desk Heidi’, the experienced support manager who would find Help Scout and sign up on behalf of her company. While we were correct in […]