Monthly Archives: February 2015

Big Data’s Role in Personalization

February 26, 2015 | 0 Comments

If 48% of consumers spend more when their experience is personalized, it’s no wonder that 90% of marketers believe personalization is “the future” and are making it a strategic priority this year. While an ecommerce experience can be targeted by immediate signals of context like geolocation, clickstream behaviour, site-searches, cookies and campaign referrals, true personalization relies on data to drive the experience. And for many ebusinesses, Big Data is part […]
Simple Tips For Local SEO In 2015

February 24, 2015 | 0 Comments

After Google’s most recent local algorithm update, the rules have changed for local SEO. The year is almost over, and many businesses are starting to look forward to 2015 and discuss their marketing plans. Luckily, David Mihm, the local search guru at Moz, just released his annual Local Search Ranking Factors survey, which helps give us local marketers more insight into which ranking factors matter the most. The survey shows a […]

February 13, 2015 | 0 Comments

On a WordPress website by default every post must be assigned to a category which creates its own archive page. I have rarely seen overuse of categories and category pages as most writers tend to categorize their content pretty well. But when it comes to using WordPress tags, another WordPress taxonomy that creates its own archive page, I have seen a ton of overuse examples which creates duplicate content and […]
Consumers ‘Blind’ To Branded Content on Social Media

February 3, 2015 | 0 Comments

It’s no secret that marketers have been (very) annoyed by Facebook’s repeated moves to cut the organic reach of their branded content — after all, what was the point of assiduously building up your fan following over years and years if you can’t even reach them any more? Facebook has its justifications, of course, chief among them preserving the user experience and making more money from paid advertising, though not necessarily […]