Monthly Archives: January 2015

Practical Ways To Use Social Media Data

January 29, 2015 | 0 Comments

Measuring the ROI of social media can require some complex tracking and analysis. But often the most effective way to prove the value of your marketing channels is to run a test. This helps you quickly measure the impact of social media messages on sales revenue. In this test, you’ll be answering a simple question: do social campaigns directly create sales? This will involve tracking specific messages and following them […]
Practical Ways To Use Social Media Data

January 22, 2015 | 0 Comments

Everyone knows that social media contests (such as sweepstakes or give-aways) drive huge spikes in traffic, new followers, and email sign-ups. But do those people eventually become customers or are they just cheap likes? If you are a retailer, consumer goods brand, software company, or ecommerce brand, it’s relatively easy to track the path from new email sign-ups or follower acquisition to purchase. A proven way to analyze behavior over […]
Why You Absolutely Must Hire SEO Services

January 20, 2015 | 0 Comments

Do you really need SEO? This question needs to be asked. 2015 has arrived, and it’s time to think about your priorities. Is your business ready to ring in a successful new year? Or are you struggling a bit to find your footing? Maybe you’ve heard of this search engine optimization thing, or perhaps you’re dissatisfied with your current SEO services. Whatever the case, doing business in the new year […]
Practical Ways To Use Social Media Data

January 15, 2015 | 0 Comments

Customer personas can help to boost the effectiveness of your marketing campaigns. The theory is that instead of broad demographic characteristics such as “women 35-50 with household incomes of 70K and above” you paint a human picture of what actually drives your prospect to buy. While personas are meant to humanize, often they are filled with marketing-focused language. For example, a persona document might say that a small business owner […]
5 video marketing must-haves for 2015

January 13, 2015 | 0 Comments

With online video views expected to reach 1.6 billion in 2016 (Cisco, 2014) and 80% of people more likely to buy an item they see featured in a video (Internet Retailer, 2014), it’s time to take video commerce seriously in 2015. Taggled, an online video tool provider, has put together five must-haves on video marketing to help your videos go viral. 1. Quality production team Skimp on video production and […]
Six reasons to care about [interactive] video attention

January 12, 2015 | 0 Comments

Why is attention important? 1. People want to learn and interact In this Ad Age study with Google, consumers were asked “how important are ad features in getting you to interact with online ads?” The results are encouraging: people want aesthetically pleasing ads, from recognisable brands, in noticeable placements, and preferably with video. However, they also want “information on a product or service that I want to learn about” and “the […]
6 trends redefining the way we watch television

January 5, 2015 | 0 Comments

A decade ago, families huddled around the living room TV in eager anticipation of their favorite shows. They’d been waiting weeks to catch up with their favorite characters through the holiday lull. Twitter was nonexistent, and Facebook was still in its burgeoning days, so spoilers via social media were virtually unheard of — and everyone let out a collective groan when a commercial break or news update interrupted just as […]