Category: Online Advertising


Assembly adds The Summit Conference and Event Center to client list

March 22, 2017 | 0 Comments

Assembly Networks added The Summit Conference and Event Center to its list of clients in Jan of 2017. Assembly will be driving leads to the center’s sales staff through a coordinated monthly advertising and public relations effort, leveraging print & pay-per-click advertising, email marketing, search engine optimization and social media marketing. About: The Summit Event Center Since 1999, the Summit Event Center has been one of Colorado’s premier event/conference centers. An […]
Facebook Lead Ads … Soup To Nuts

April 27, 2016 | 0 Comments

Here’s Why You Should Be Using Facebook Lead Ads Facebook just had their annual conference for developers and advertisers last week, called F8. In and amongst the many announcements were some fascinating numbers. One of the most notable, if you haven’t taken notice already, is the percentage of Facebook users who are on mobile. I have to admit, it has taken me longer than it should have to really grasp […]
What Marketers Need to Know About Facebook Messenger

April 13, 2016 | 0 Comments

Last week, Facebook opened up Messenger usernames for all businesses, encouraging them to promote their Messenger presence in the same way that Facebook once encouraged brands to promote their Facebook pages. Here are the main questions marketers need to understand about Facebook Messenger to determine just what role it will play in their marketing mix going forward: 1. Will it be all pull, or also push? Currently, Messenger operates as […]
Video Trends to Watch in 2016

December 15, 2015 | 0 Comments

Another eventful year in the world of digital marketing is coming to an end. The biggest talking point of the year of course was Video! 2015 has been the year when almost everyone started realizing the true potential of video. Online conglomerates that had never focused much on video were forced to turn their attention towards it; whereas those who already had video as a part of their overall vision […]
How To Get Started With LinkedIn Paid Ads

December 1, 2015 | 0 Comments

There are lots of ways to spend your digital advertising budget today; but, have you considered LinkedIn? Advertising on LinkedIn is a great choice for many businesses. Below, we’ll explore why you should consider it and provide a walk-through of how to create your first LinkedIn ad campaign. Why LinkedIn Gets Overlooked Have you run a campaign on LinkedIn? If not, you are hardly alone. LinkedIn’s self-service ad platform often […]
Instagram just made a major move that will turn it into a huge advertising business Read more: http://www.businessinsider.com/instagram-switches-on-ads-api-2015-8#ixzz3i92ri9cZ

August 7, 2015 | 1 Comments

Instagram has officially switched on its advertising API (application programming interface). It’s a major move for the Facebook-owned photo-sharing app that will almost immediately help transform it into a major mobile advertising business to rival Google and Twitter. The third-party partners now plugging their software into the API made a coordinated announcement about their involvement on Tuesday morning. By opening up an API to partners, marketers can now — for […]
Mind tricks to increase ad conversion

July 13, 2015 | 0 Comments

Advertising and psychology aren’t that far apart. The ultimate purpose of advertising is to persuade. But it’s psychology that provides insights that help to create persuasive ads. Because, you see, turns out we’re quite easily suggested. In 1903, Walter Dil Scott, one of the first psychologists to become interested in advertising wrote: “Man has been called the reasoning animal but he could with greater truthfulness be called the creature of […]
5 Things Pro Facebook Marketers Do That Most Page Admins Don’t

April 10, 2015 | 1 Comments

What sets pro Facebook marketers apart from the rest? Many things. But mostly it’s their holistic vision and appetite for information. Here are five examples of things pro Facebook marketers do that other page admins don’t: #1 Pros Upload Their Videos Natively When you see a natively uploaded video from a brand page on Facebook, it’s a sign that the marketer who shared the video is a pro. Why? Pro […]
15 Tips for Successful Digital Marketing in 2015

March 5, 2015 | 0 Comments

The secret to successful digital marketing in 2015 is pretty simple. You’ve got to know your customer. The end of an old year and the beginning of a new one is the perfect time to sit down and analyze the characteristics of qualities of your customer. Every niche differs, but these characteristics will apply to most. 1. Millennials are the most affluent market demographic. Today’s millennials have money, and are […]
Consumers ‘Blind’ To Branded Content on Social Media

February 3, 2015 | 0 Comments

It’s no secret that marketers have been (very) annoyed by Facebook’s repeated moves to cut the organic reach of their branded content — after all, what was the point of assiduously building up your fan following over years and years if you can’t even reach them any more? Facebook has its justifications, of course, chief among them preserving the user experience and making more money from paid advertising, though not necessarily […]