Monthly Archives: April 2016


Facebook Lead Ads … Soup To Nuts

April 27, 2016 | 0 Comments

Here’s Why You Should Be Using Facebook Lead Ads Facebook just had their annual conference for developers and advertisers last week, called F8. In and amongst the many announcements were some fascinating numbers. One of the most notable, if you haven’t taken notice already, is the percentage of Facebook users who are on mobile. I have to admit, it has taken me longer than it should have to really grasp […]
BRAND MANAGEMENT 101: WHAT YOU CAN LEARN FROM THE UBER REBRAND

April 25, 2016 | 0 Comments

At the beginning of February, the Uber launched its new brand identity worldwide. And it went viral in a matter of hours. With people logging into their app and finding the trusted “U” replaced by a very different logo, everyone turned to social media to vent their frustrations. This, of course, created angst amongst users who hadn’t seen it yet and with their expectations set low, they too contributed to […]
Everything the tech world says about marketing is wrong

April 14, 2016 | 0 Comments

The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing. Digital marketers — who, as marketers, really should be cynical enough to know better — have fallen into an echo chamber of meaningless buzzwords. First, the phrase “inbound marketing” was invented and popularized in the mid-2000s by HubSpot, a company that sells — of course — “inbound […]
What Marketers Need to Know About Facebook Messenger

April 13, 2016 | 0 Comments

Last week, Facebook opened up Messenger usernames for all businesses, encouraging them to promote their Messenger presence in the same way that Facebook once encouraged brands to promote their Facebook pages. Here are the main questions marketers need to understand about Facebook Messenger to determine just what role it will play in their marketing mix going forward: 1. Will it be all pull, or also push? Currently, Messenger operates as […]