Monthly Archives: December 2014


Is this art?

December 30, 2014 | 0 Comments

While engaging in a creative discussion for a client in the office recently this topic bubbled to the surface. As a boutique agency we tend to consider our work to be a custom and certainly creative craft, but is it art? Is a marketing campaign really an art form? Art is defined as, “The expression or application of human creative skill and imagination producing works to be appreciated primarily for […]
Why Marketing Automation Fails (And What To Do About It)

December 30, 2014 | 0 Comments

Marketing automation is the silver bullet. It will save your failing marketing program and “auto-magically” turn visitors into leads, and leads into customers. Or will it? Between 10 and 20 billion dollars are spent annually on email marketing and marketing automation tools. It seems B2B marketers have bought in with the intention to leverage technology, because they have the budget to support it. But Marketing Automation Platforms (MAPs) don’t always […]
13 Reasons Why Your Content Marketing Might Fail

December 30, 2014 | 0 Comments

The Content Marketing Institute (CMI) has released benchmark research projects in North America, Australia, and the United Kingdom. One overwhelming consistency across all the marketers we’ve surveyed relates to content marketing effectiveness. Across the board, only 33 percent of marketers deem their efforts as effective. Now, if that was a batting average, we’d be all-stars, but… There are a number of reasons for this, including the fact that this whole […]
2 Billion Online Video Watchers Worldwide by 2017

December 30, 2014 | 0 Comments

2 Billion Online Video Watchers Worldwide by 2017, New Cisco Forecast Says. The massive Cisco Visual Networking Index Forecast (2012-2017), or VNI, published today and chock full of facts and projections, estimates that four years from now, there will be 3.6 billion Internet users– 48% of the world’s population. (That’s up from about a third of the world, 2.3 billion, today.) If you wonder what the world will be doing […]